Apple is preparing for its next major product event on September 9, where the company is expected to introduce its latest iPhone lineup and potentially reveal its first-ever foldable iPhone.
The foldable device could become a major milestone for Apple, with analysts expecting the premium product to help increase average selling prices and support future margin growth.
Foldable iPhone Could Mark a New Era for Apple
The launch would also represent the first major product event under incoming Apple CEO John Ternus, who is expected to take over leadership of the company on September 1 as Tim Cook transitions into the role of executive chairman.
Ternus, Apple’s longtime hardware chief, has been viewed as a leader who could help Apple build on its traditional strength in consumer devices while pursuing new growth opportunities.
Apple’s entry into the foldable smartphone market comes as competitors continue expanding their presence in the category. Samsung currently leads the niche but growing segment, with companies betting that foldable devices will eventually become more mainstream despite their higher prices.
Foldable Phones Expected to Drive Growth
The foldable smartphone category could provide a boost for consumer electronics companies facing challenges from higher component costs, supply chain disruptions, and weaker demand caused by shortages in memory and storage chips.
Apple has already increased prices across some Mac and iPad models to offset rising costs. The company also warned that ongoing supply chain challenges could affect sales in the current quarter.
Analysts expect Apple’s first foldable iPhone to feature a display size similar to the iPad mini. The company is entering a market where Samsung recently introduced new foldable models designed to strengthen its position against future competition from Apple.
Apple’s Foldable Strategy and Market Outlook
Research firm IDC expects Apple to ship more than 17 million foldable iPhones by 2027. The company’s launch could also accelerate overall market growth, with IDC forecasting a 12.6% increase in foldable phone shipments this year.
This growth contrasts with expectations for a significant decline in global smartphone shipments as consumers face higher prices and economic pressures.
iPhone Lineup Continues Upgrade Cycle
Apple’s previous launch introduced a slimmer iPhone Air and enhanced features across its iPhone 17 models, helping drive a strong consumer upgrade cycle.
The expected foldable iPhone would represent Apple’s next major hardware expansion, adding a new premium category to its existing product ecosystem.
